Buying a franchise is a little less daunting than jumping head first into establishing your own business. This made the decision to invest in a 3@1 Business Centre franchise a little easier for this franchisee…
As a former secretary, 3@1 seemed a great fit for Tania Edwards’ existing skills. The franchise is a one-stop business centre focussing on communication, business and courier services, as well as the sale of associated consumables like cartridges and paper. “My years in an office environment were great preparation for the service industry and for what to expect from business customers,” says Edwards.
She admits that each client brings their own set of challenges, but for Edwards this is part of the thrill of running her own business. “There is nothing better than finally extracting a proper brief from a client and then delivering a great solution,” she says.
Edwards says prospective franchisees should be service-oriented, and prepared for a hands-on role in the business. “In my store each customer receives the same excellent service. Remember, a customer that buys a pencil today, may write an order for R10 000 tomorrow!”
Passion for the concept and for running a business is crucial too. “You’ve made a substantial investment, now it’s time to put your passion to best use and make the most of it.”
One of franchising’s unique selling points is the support offered to franchisees, and this is particularly relevant for Edwards. “As franchisees we’re given the independence to run with our own ideas, but are still fully supported by head office,” she says.
“Head office is focussed on finding new and different offerings to ensure that the concept stays relevant. My focus is on ensuring my employees stay motivated and that every customer that walks in walks out smiling.”
Source: Your Business Magazine